More often than not we are developing the ads in either HTML5 or Objective-C based on assets provided by the advertiser, but there are cases in which we're called to design the creative for the iAd as well. One such case was the Platinum Guild International engagement ring calculator iAd for the new CFG: Cosmo For Guys iPad mag.
The ad calls boyfriends or husbands-to-be to use an interactive calculator to enter their salary, which then brings up a selection of PGI engagement rings within their budget. Our Creative Director Paul designed a sleek iPad experience based on calculator functionality on PGI's website and small flash banner ads, and one of our Senior Web Developers, DeVon, executed it to a "T," working out all the calculator logic and mini galleries of ring selections that drive to the PGI website for further info and purchasing.
We're happy to announce this D&T designed and developed ad has been featured in McPheters & Company's iMonitor Vol. 31 as part of the "Outstanding Ads" section!
Congrats to the D&T team and CFG! Find out more about our iAd work with Hearst here, and check out the CFG: Cosmo For Guys app here.